The assassination took place on Friday, November 22, 1963, in Dallas, Texas, at 12:30 p.m. Just before 12:30 p.m. CST, Kennedy’s limousine entered Dealey Plaza and slowly approached the Texas School Book Depository. Nellie Connally, then the First Lady of Texas, turned around to Kennedy, who was sitting behind her, and commented, "Mr. President, you can't say Dallas doesn't love you." which President Kennedy acknowledged. When the Presidential limousine turned and passed the Depository and continued down Elm Street, shots were fired at Kennedy; a clear majority of witnesses recalled hearing three shots. A minority of the witnesses did recognize the first gunshot blast they heard as a weapon blast, but there was hardly any reaction from a majority in the crowd or riding in the motorcade itself to the first shot, with many later saying they heard what they first thought to be a firecracker or the exhaust backfire of a vehicle just after the president started waving. other government investigations concluded that JFK was assassinated by Lee Harvey Osmald, hwo was later murdered by Jack Ruby before he could stand trail.